Digital Bootcamp

Digital Bootcamp is a must-attend workshop for start-ups and small businesses who are serious about growing their business using innovation and digital readiness techniques. This program covers following topics: Small Business Digital Readiness, Customer Persona and Buying Cycle, Design Thinking and Lean Start-up, and Growth Hacking for Small Business.

Key concepts covered:

• you will learn and be inspired by a leading authority on digital readiness and innovation for small business;
• what is digital readiness for small business and why is it so important;
• important aspects of digital readiness;
• the six traps small businesses must avoid achieving digital readiness;
• the four steps in achieving digital engagement of your prospective customers;
• how to build a road map to achieve digital readiness;
• the importance of customer persona;
• understanding your customer’s buying cycle;
• three ways to develop customer persona;
• strategizing based on your customer buying cycle;
• converting customer needs into products and services based on persona and their buying cycle;
• innovation principles for every business;
• four Priorities and four characteristics of the best innovators in the world;
• design thinking and lean startup model to bulletproof your business;
• validation board: principles and practice;
• what is growth hacking and why it is must for every small business;
• growth hacking strategies for small businesses;
• growth hacking for startups;
• five ways to achieve viral growth.