Are You Solving the Right Problem? Validation on a Startup Budget
Startups often move quickly into building solutions before fully validating whether the underlying problem is significant, frequent, commercially viable, or even worth solving in the first place.
This session explores how founders and early-stage teams can apply practical market research and human-centred design techniques to reduce risk, validate ideas early, and make smarter product decisions without needing large research budgets.
The session combines lean research approaches with core design thinking principles to help founders pressure-test assumptions before investing significant time, money, or engineering effort.
The session will focus on:
Are You Solving a Real Problem?
Problem Validation Before Solution Validation
Research on a Startup Budget
What Customers Say vs What They Do
Validating Commercial Viability
A few practical frameworks for reducing product risk and making smarter decisions with limited time and budget.
