Digital Bootcamp

A must-attend workshop for start-ups and small businesses wanting to learn innovation and digital readiness techniques

Digital Bootcamp is a must-attend workshop for start-ups and small businesses who are serious about growing their business using innovation and digital readiness techniques. This program covers following topics: Small Business Digital Readiness, Customer Persona and Buying Cycle, Design Thinking and Lean Start-up, and Growth Hacking for Small Business.

Key concepts covered:

  • you will learn and be inspired by a leading authority on digital readiness and innovation for small business;
  • what is digital readiness for small business and why is it so important;
  • important aspects of digital readiness;
  • the six traps small businesses must avoid achieving digital readiness;
  • the four steps in achieving digital engagement of your prospective customers;
  • how to build a road map to achieve digital readiness;
  • the importance of customer persona;
  • understanding your customer’s buying cycle;
  • three ways to develop customer persona;
  • strategizing based on your customer buying cycle;
  • converting customer needs into products and services based on persona and their buying cycle;
  • innovation principles for every business;
  • four Priorities and four characteristics of the best innovators in the world;
  • design thinking and lean startup model to bulletproof your business;
  • validation board: principles and practice;
  • what is growth hacking and why it is must for every small business;
  • growth hacking strategies for small businesses;
  • growth hacking for startups;
  • five ways to achieve viral growth.


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