Surviving the lockdown – lessons learned from a past crisis.
Hear about how the decisions made by a business in crisis almost lead to bankruptcy and can provide very useful lessons for how to respond to the COVID-19 crisis.
Your revenue has been halved (or worse) by an event outside your control. Customers are panicking, and supply is unreliable, and all this is happening at the worst possible time as your business is trying to recover from a past period of poor trading. Does this sound familiar? Tim McLean from TMM will share his experience with a company that went through this very scenario a few years ago. The mistakes that business made almost lead to bankruptcy and provide very useful lessons for how to respond to the COVID-19 crisis.
