Export essentials: building market intelligence using smarter data
Use AI-enabled market intelligence to spot tomorrow's export opportunities before your competitors do.
About the event
This webinar is the third in our 5-part series 'Identifying your export opportunities'.
Markets are constantly changing. Demand is influenced by:
economic conditions
technology
demographics
customer expectations.
In this webinar you'll learn how:
to recognise these signals early and identify emerging opportunities before competitors do
AI can accelerate market research, helping you:
uncover emerging trends
analyse competitors
monitor trade developments
transform information into actionable export intelligence.
Key topics
Primary and secondary market research
Reliable export intelligence sources
Using Austrade and government resources
Competitor analysis techniques
Understanding industry trends and market signals
Using trade data effectively
Practical exercise
Competitor and market intelligence mapping
Take-home tools
Export market research planner
Competitor analysis framework
Export intelligence source guide
Market research question builder
Trade data interpretation guide
Market trend monitoring checklist
Competitor positioning matrix
Who it's for
This series is for Australian businesses exploring export opportunities or looking to expand into new international markets. It's ideal for business owners, founders, export managers and decision-makers who want to:
make informed market selection decisions
identify commercially viable opportunities
build a more strategic, disciplined approach to international growth.
