Export essentials: evaluating export markets with AI-enabled tools

About the event

This webinar is the fourth in our 5-part series 'Identifying your export opportunities'. 

Discover how AI-supported analysis can help compare markets objectively by bringing together commercial, regulatory, logistical and competitive factors into a more disciplined decision-making process. 

You'll also learn how to challenge some common misconceptions about exporting, and learn to evaluate opportunities using evidence rather than assumptions.

Key topics 

Market demand indicators

Ease of doing business

Regulatory complexity

Logistics and market access considerations

Tariffs, free trade agreements (FTAs) and trade barriers

Political and economic risk factors

Practical exercise

Market attractiveness comparison matrix

Take-home tools

Market attractiveness comparison matrix

Market risk assessment tool

Ease of market entry checklist

Logistics viability assessment

Trade barrier identification checklist

Tariff and FTA snapshot worksheet

Market prioritisation scoring framework

Who it's for

This series is designed for Australian businesses exploring export opportunities or looking to expand into new international markets. It is ideal for business owners, founders, export managers and decision-makers who want to:

make informed market selection decisions

identify commercially viable opportunities

build a more strategic, disciplined approach to international growth.