Export essentials: identifying export opportunities with AI-enabled insights

Learn about using AI-assisted insight to evaluate export opportunities.

About the event

This webinar is the first in our 5-part series 'Identifying your export opportunities'. You'll learn how experienced exporters evaluate commercial viability before committing time and resources by balancing:

customer demand

competitive advantage

market access

internal capability.

You'll also learn how AI can act as a strategic thinking partner, helping you:

identify commercially viable opportunities

test assumptions

evaluate risk

make better export decisions with greater confidence.

Key topics

What makes an export opportunity commercially viable?

Difference between enquiries, leads and genuine opportunities

Understanding global demand drivers

Export opportunity myths and misconceptions

Recognising the different between realistic and aspirational markets

Practical exercise

Opportunity identification worksheet

Take-home tools

Export opportunity identification framework

Opportunity qualification checklist

Global demand assessment tool

Export opportunity scoring matrix

'Opportunity vs. risk' comparison worksheet

Export timing assessment tool

'Signal vs. noise' market filtering checklist

Who it's for

This series is for Australian businesses exploring export opportunities or looking to expand into new international markets. It's ideal for business owners, founders, export managers and decision-makers who want to:

make informed market selection decisions