Export essentials: planning your cash flow for export growth
Learn how to fund export growth, manage working capital, and prepare for international expansion
About the event
Securing an export order is an exciting milestone, but fulfilling it can place significant pressure on a business’s cash flow.
Exporting often involves upfront costs well before payment is received, meaning even profitable businesses can face financial challenges as their international sales grow.
What you'll learn
The webinar will help you learn how to:
Understand how exporting impacts cash flow and working capital requirements
Identify the funding needed to fulfil export orders, enter new markets, and support sustainable international growth
Calculate margins and markups accurately to maintain profitability
Understand how Incoterms influence export pricing and costs
Apply cost-plus, market-driven, and value-based pricing strategies
Build a sustainable export pricing model using the pricing template
Set export prices that support both business profitability and channel partner margins
Key topics
Understanding your financial readiness
How export changes the cashflow
Working capital and the cashflow cycle
Assessing capital to grow
Financial decision-making framework
Who it's for
This webinar is for Australian businesses that:
are new to exporting or growing their export sales
want to be confident their business can fund that growth.
It is particularly relevant to business owners, finance managers and export managers responsible for:
cash flow
budgeting
payment terms
decisions about entering or expanding in international markets.
