Export essentials: understanding your international customer through AI

About the event

This webinar is the second in our 5-part series 'Identifying your export opportunities'. 

Learn how to tell the difference between enquiries, leads and genuine commercial opportunities. You'll be able to focus your business development effort where it's most likely to generate export growth.

You'll also learn how AI can help you:

identify high-value customer segments

analyse buyer behaviour

build detailed customer personas

recognise genuine commercial opportunities before investing time and resources. 

Key topics 

Identifying ideal export customers

B2B (business to business) versus B2C (business to consumer) export considerations  

Customer pain points and buying behaviours  

Procurement pathways and decision makers  

Cultural considerations when engaging with customers 

Practical exercise 

International customer persona development

Take-home tools 

International customer persona template

Customer point mapping tool

B2B buyer journey framework

Export customer profiling worksheet

Procurement chain mapping template

Cultural considerations checklist

Customer value prioritisation matrix 

Who it's for

This series is for Australian businesses exploring export opportunities or looking to expand into new international markets. It's ideal for business owners, founders, export managers and decision-makers who want to:

make informed market selection decisions

identify commercially viable opportunities

build a more strategic, disciplined approach to international growth.