How to secure media coverage during COVID-19 and beyond

Join Sourdough for an intimate online session with local publicist and PR mentor, Odette Barry of Odette & Co. Odette launched Odette & Co in 2016 and has since worked with influential brands like Women's Fitness, Mindful in May, Farmer Jo, 2XU, IGA and Barre Body, and runs 'Hack your own PR': a program that teaches business owners and comms humans how to kick-off a PR strategy, build and nurture relationships with media contacts, pitch their product or service to secure media coverage and, most importantly, how to leverage that coverage.

In this session, Odette will share her wisdom, experience and insights with you to explore how to pitch your story to media outlets and secure headline coverage. She'll take you through the basics as well as what's been happening in the media in 2020, and how to craft your story and perfect your pitch to get a journo's attention, even in this time of relative headline chaos.

About Odette Barry - Publicist and PR Mentor:

Odette is a storyteller with a passion for helping businesses share their stories. Her career spans marketing and communications for Westpac, the Australian Physiotherapy Association, TAFE NSW and Women’s Fitness magazine, giving her a broad range of experiences in adapting communications strategies across various niches. Since establishing Odette & Co in 2016, Odette has worked with small and enterprise businesses across Australia and New Zealand spanning the technology, education, beauty, wellness, health and fashion sectors (to name just a few). Odette is committed to helping her clients secure genuine and valuable coverage through her intimate knowledge of the media landscape and trusted relationships with media outlets.

Important information

This workshop is subsidised under the NSW Government’s Tech Savvy Small Business (TSSB) program. This program aims to support small business owners and their staff by providing fully subsidised training in targeted courses.

To be eligible for TSSB training, you must be:

• An Australian Citizen, permanent resident or humanitarian visa holder, or a New Zealand citizen; and
• Be aged 15 years or older; and
• Live or work in NSW; and
• No longer be at school or equivalent.

You must also be:

• An owner of a small business OR an employee of a small business
  (A Small Business is defined as a business with 20 employees or less OR an annual turnover of less than $2m.)

If you do not qualify for the TSSB Subsidy you may qualify for the ACE subsidy. You must be:

• An Australian Citizen, permanent resident or humanitarian visa holder, or a New Zealand citizen; and
• Be aged 15 years or older, and
• Live or work in NSW, and
• No longer be at school or equivalent; and

You must be able to provide evidence of eligibility if required.

If you do not qualify for either subsidy you may still enrol in the workshop without subsidy benefits.

Please note: You may be photographed or filmed for marketing purposes while attending this event. Please advise the organiser if you have questions, concerns, or do not wish this to happen. As an attendee you will be added to the SBP mailing list for event correspondence, follow up and upcoming event information. The option to unsubscribe is available at any time.