HunterNet Business Practice Forum – Intellectual Property

You may not have a comfortable understanding of what Intellectual Property (IP) is, or how to manage it. But it is likely a highly valuable business asset.

This interactive seminar will help to clarify and simplify what constitutes your valuable business IP, so you can develop a strategy to manage and benefit from your IP assets.

Experts from Franke Hyland will provide an introduction to the types of IP protection available and then dive into the business decision points that will determine what forms of IP will be useful, available and cost-effective — given your business model and competition. The goal is to secure the best available IP position without breaking the bank.

Join in an interactive discussion to:

• Understand what forms of IP protection are available and relevant to your business.
• Identify decision points where IP strategy can impact your competitive advantage.
• Discuss common challenges and misconceptions around managing IP.
• Learn how to build a cost-effective IP strategy that aligns with your business goals.
• Gain clarity on how to protect, manage, and leverage IP as a business growth asset.

About Franke Hyland

Franke Hyland focus on providing effective IP strategies that support your business goals. The world of intellectual property protection is full of rules, deadlines, tactical options and complexity. Franke Hyland aim to understand your business and the outcomes you need, so they can manage the process for you.

Peter Franke has a technical background in physics and computer science, while Adam Hyland has a chemical engineering background. They have been qualified as Patent and Trade Mark Attorneys for Australia and New Zealand for over 30 and 20 years, respectively.

Who should attend:

• Business owners
• Strategy developers
• Business Development Managers
• Innovators and entrepreneurs

Event details:
📅 Tuesday, 29th October
⏰ 8:00 am – 9:30 am
📍 HunterNet Cooperative, 102/470 King St, Newcastle West