Idea Workshop: Ecosystem Mapping

Are you tinkering away on a new product or service? Understand your customer, product and market to build smarter and go faster.

March i2n mapping

Good ideas fail all the time. By identifying a sustainable marketplace or segment of customers, you can correctly forecast business goals and ensure there are enough people out there interested in purchasing your solution.

This workshop will give you a mix of theory and tools to question your biggest assumptions and plan your first steps as an entrepreneur. Upon completion of this workshop you will:

  • Understand the types of assumptions that matter right now
  • Visualise the ecosystem you're operating in
  • Identify the early opportunities in your ecosystem
  • Highlight who you need to engage first and why

Whether you're planning to submit an application into the I2N Pre-Accelerator or just want to build an entrepreneurial mindset, this workshop will demystify your assumptions and support you to understand the world from your potential customers point-of-view.

Order of Proceedings

4:00PM - Doors open

4:10PM - Housekeeping and introduction

4:15PM - Workshop theory

4:45PM - Practical session

5:45PM - Workshop Q&A

6:00PM - Workshop concludes


What is I2N Pre-Accelerator?

I2N Pre-Accelerator is for ambitious tech founders headquartered in the Newcastle region. If you've been tinkering away on a new product, our program will help to validate your business model and get you ready for your next phase of growth.


What is I2N?

The University of Newcastle's Integrated Innovation Network (I2N) is responsible for driving economic diversity and business growth through innovation and entrepreneurship. At its network of innovation hubs, which are home to the Hunter region’s most promising innovators and entrepreneurs, the I2N delivers a range of enterprise skill-building programs that develop ideas into sustainable, global businesses.


Resources Industry Partners


Events, grants, news, resources and project announcements. Stay informed via our newsletters.