Idea Workshop: Value Proposition Design

Are you tinkering away on a new product or service? Understand your customer, product and market to build smarter and go faster.

March i2n value

Good ideas fail all the time. By understanding what a customer really needs, you can effectively communicate the value of your product or service.

This workshop will build your ability to develop and communicate real value to your customers or beneficiaries. Upon completion of this workshop you will come away with the ability to:

  • Map value to real customer needs
  • Define customer profiles throughout the buying journey
  • Understand what makes up a great value proposition
  • How to identify product-market-fit.

Whether you're planning to submit an application into the I2N Pre-Accelerator or just want to build an entrepreneurial mindset, this workshop will demystify your assumptions and support you to understand the world from your potential customers point-of-view.

Order of Proceedings

4:00PM - Doors open

4:10PM - Housekeeping and introduction

4:15PM - Workshop theory

4:45PM - Practical session

5:45PM - Workshop Q&A

6:00PM - Workshop concludes


What is I2N Pre-Accelerator?

I2N Pre-Accelerator is for ambitious tech founders headquartered in the Newcastle region. If you've been tinkering away on a new product, our program will help to validate your business model and get you ready for your next phase of growth.


What is I2N?

The University of Newcastle's Integrated Innovation Network (I2N) is responsible for driving economic diversity and business growth through innovation and entrepreneurship. At its network of innovation hubs, which are home to the Hunter region’s most promising innovators and entrepreneurs, the I2N delivers a range of enterprise skill-building programs that develop ideas into sustainable, global businesses.


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