Making the most of Australian Made: leveraging certification for export success
Explore how you can leverage the trusted Australian Made logo to strengthen your brand, build buyer confidence, and enhance your market positioning overseas.
About the event
Australian provenance is a powerful differentiator in today’s competitive global marketplace.
The Australian Made logo is one of Australia's most recognised and trusted brands. About 94% of international consumers believe products carrying the Australian Made logo are genuinely Australian.
Join Austrade, Australian Made Chief Executive Ben Lazzaro and Freshwater Farms’ Sam Hutcherson for a live panel discussion on how Australian exporters can maximise the value of the Australian Made logo in international markets.
Hear directly from Australian Made about the benefits of the Australian Made logo for exporters. Gain practical insights from Freshwater Farms on how they use Australian Made credentials to support international growth.
What you will learn
Australian Made and Austrade work together to support Australian exporters. In this webinar you will learn how to:
unlock opportunities in global markets
leverage Australian Made recognition and trust to build credibility
stand out with international buyers and support export growth.
Key topics
Why international buyers value Australian Made products.
The role of the Australian Made logo in international markets.
Building brand trust and differentiation through leveraging the Australian Made logo.
Benefits of becoming an Australian Made licensee for exporting businesses.
Freshwater Farms' experience using Australian Made to support export growth and key lessons learned.
How Australian Made and Austrade support Australian exporters to grow internationally.
Who it's for
Australian businesses who are:
new to exporting
currently exporting and looking to leverage the Australian Made logo to grow their businesses.
