Startup Stories - David Jackson (Beneficial Beer Co)

Discover how David Jackson, Founder of Beneficial Beer Co, transformed a personal wellness challenge into an internationally acclaimed brewing empire that's redefining mindful drinking.

What started as a commitment to mindful drinking has evolved into a purpose-driven enterprise featuring internationally awarded brews crafted by renowned brewer Bruce Peachey (formerly of Tooheys & Bluetongue) and bold brand identity from award-winning Creative Director Matt Johnson.

Drawing on decades of entrepreneurial experience as Group Managing Director of S-Core Group - home to three AFR Fast Starter companies - and his track record as founder of Australia's largest crypto meetup, blockchain incubator BLOCKLabs, and capital fund DION Capital, David brings rare insight into building scalable ventures that matter.

His journey from blockchain industry pioneer and Community Leader of the Year nominee to craft beer innovator demonstrates how seasoned entrepreneurs can pivot their expertise into entirely new markets, creating brands that resonate globally while staying true to personal values.

Don't miss this inspiring startup story that proves the best businesses solve problems you've experienced yourself - hear how David Jackson turned personal wellness into a thriving international brand that's changing how people think about alcohol and moderation!

🚀 Why I2N?

The University of Newcastle's Integrated Innovation Network (I2N) is making the Hunter Region Australia's best ecosystem for startups. By harnessing our region's unique resources and network of innovation hubs, we empower the most promising innovators and entrepreneurs to transform their ideas into high-impact, sustainable global businesses. Through our enterprise skill-building programs and dedicated spaces, I2N is creating the foundation for startups to thrive and driving economic diversity across our region.