Startup Stories - Laurence Lock Lee (Swoop Analytics)
Hear the experiences of an entrepreneur and business owner – the highs, the lows, the wins, the mistakes, the whole story
Discover how Dr. Laurence Lock Lee, Co-founder and Chief Scientist at SWOOP Analytics, is revolutionising how global enterprises understand workplace dynamics through data.
With over 40 years of experience as a researcher, technology leader, and management consultant, plus a PhD in corporate social capital from the University of Sydney, Laurence identified an untapped opportunity: transforming invisible communication patterns into actionable business intelligence.
SWOOP Analytics provides real-time insights from collaboration patterns within enterprise platforms like Viva Engage, SharePoint Online, M365 and Microsoft Teams, helping organisations understand how their teams truly connect and work.
Trusted by industry giants including Coca Cola, The Home Depot, Eli Lilly, Comcast, Westpac, ANZ, Australia Post, Medibank, and Virgin Media O2, SWOOP proves that understanding workplace social dynamics isn't just research - it's essential business strategy.
Don't miss this opportunity to hear from a visionary leader bridging decades of academic expertise with cutting-edge technology, demonstrating how insights into human collaboration patterns are transforming how the world's largest companies operate!
🚀 Why I2N?
The University of Newcastle's Integrated Innovation Network (I2N) is making the Hunter Region Australia's best ecosystem for startups. By harnessing our region's unique resources and network of innovation hubs, I2N empower the most promising innovators and entrepreneurs to transform their ideas into high-impact, sustainable global businesses. Through our enterprise skill-building programs and dedicated spaces, I2N is creating the foundation for startups to thrive and driving economic diversity across our region.
