Digital Skills, SEO and Analytics Laurieton

Date: 05-Dec-2018

                         
 

When

 5 December 2018 9.00am - 12.00pm 

Facilitator

NORTEC

Venue

Laurieton United Services Club 2 Seymour Street Laurieton

Cost

$25 

Description

This is a three-hour workshop which aims to provide you with a range of practical tools that you can immediately apply in your business.
You will leave the workshop with more confidence to effectively engage with your online audience to strengthen results for your business. We aim to make it easy for you.  We will provide you with a simple to understand handout that will help you in your day to day business operations. 

In this workshop we will cover:

  • Simple ways to expand your online presence and profile
  • Retail, tourism, trades and creative platforms to achieve better results for your business
  • Sell more - with or without a website
  • Online marketing options

What is SEO?

  • Researching keywords
  • Optimizing pages for keywords
  • Optimizing code and site structure
  • Optimizing nontext components of a webpage
  • Building links to your content
  • Promoting your content via social media


What is Analytics?

  • Analyzing content quality
  • Measuring SEO effectiveness
  • Analytics Tools – Google analytics
  • Setting up Google analytics account
  • Installing tracking tags
  • Understanding reports
  • Utilizing segmentation for deeper analysis
  • Viewing shared content and referrals with social reports

Please bring your laptop or tablet.  Unfortunately, smart phones are really not suitable.

RSVP To register, go here